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www.Hubspot.com sHare tHis Guide in HOW TO TURN STRANGERS INTO SUPPORTERS WITH CALLS TO ACTION 7 5RcRa\W]RcVRMPcW^]͈b͉h^dfM]c_R^_ZRc^cMYR 7Wabc͹QRŬ]Rh^dapersonas. Who you are going to be trying to convert? It could be one or all of the following; new donors, members volunteers, corporate sponsors, event regis͹ trants, or fundraisers. Then think about what personal qualities these individuals possess, as well as their demographic information. ERP^]Q͹QRŬ]RfVMc_aW\MahMPcW^]h^dfM]ccVR\c^cMYR^]h^dafRObWcR͙FVWbP^dZQOR register for an event, donate, start a fundraiser, etc. It should be valuable to your organiza͹ tion if someone converts on this CTA, but it bV^dZQ]^cORcVR^]Zh^_cW^]S^ah^daeWbWc^ab͙ FVWaQ͹QRŬ]Rh^dabRP^]QMahMPcW^]͜cVWbbV^dZQORb^\RcVW]UcVMcWbZRbb^SMP^\\Wc- \R]c͜OdcfWZZbcWZZ_a^eWQReMZdRc^cVReWbWc^a͜ZWYRbdObPaWOW]Uc^h^da\^]cVZhR͹]RfbZRc͹ ter or your blog. It could also be an invitation to an online seminar. This content should give the visitor more insight into your organization, its mission and how they can get involved, leading them to convert on your primary CTA.

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