- Trends
- Your competitions products
- Bestselling titles at bookstores
- Keywords
Consider mind mapping potential ideas. This free form tool can help you get creative
with your potential product ideas.
Step Two: Research Options
Once you have a few ideas it's time to research them for interest and profitability.
- Ask customers what their most pressing problems are or ask them which type of
product they'd benefit from the most.
- Research your competition – make sure they don't already have a book or product
you're thinking of creating.
- Use keyword research to analyze demand.
- Consider also creating a flycatcher's page and using PPC and social networking to
drive traffic to it. A flycatcher's page or ASK page is simply a page that evaluates
interest in a potential product or topic. You might simply ask visitors if they're interested
in a book on …
- You can also sweeten the deal by creating an opt in form. Give them something for
free that relates to the potential product topic. If people download the giveaway they're
expressing their interest. If not, they're not interested and it's likely not a good potential
product.
Step Three: Choose
At this point you have the information you need to make a decisions. Remember to
also trust your gut instincts. You know your niche, your audience and what they're
struggling with. Trust that knowledge.
Decide:
- What topic your product will be about
- What format will you use to create your product? For example will you create a video,
ebook, home study course, etc?
- The purpose or goal of the product
- What problem does it solve?
