Mistake #1 Not Planning
Okay, so you probably won't make this mistake but it happens. Product launches take
careful planning. You want to create goals for every step of the process from building
your email list to following up with customers.
You also want to plan how you're going to market, sell, test, and fulfill your product. In
fact, the planning part of a product launch may be the most important phase. Failing to
plan can be costly.
Mistake #2 Announcing Your Product Too Early
A pre-launch is an important step in a successful launch. However, imagine how you'd
feel if a company announced that they were going to launch a new wonderful product
and then one month goes by and nothing – except maybe more messages about this
amazing product they're going to launch.
Two months go by and nothing. Three months, four months. Eventually, probably much
sooner than you'd think, you give up. You don't' even want that product anymore
because you've moved on.
Additionally, if you announce too early you risk letting your competition gain the
advantage. If it takes you too long they can create a competitive promotion or, gasp, a
better product.
Mistake #3 Not Marketing to Your Subscribers
Your email list, aka opt in list or subscriber list, are prequalified prospects. Prequalified!
They're likely going to provide you with the most profits and highest conversion rate.
Why on earth wouldn't you market to them?
Crazy, right?
Well it happens. People get very caught up on gaining new customers and prospects
and they forget the assets they have. Even if you have a small list – market to them.
Mistake #4 Not Announcing Early Enough
You want to make sure there's enough time to build interest. A few weeks, at the most,
should be sufficient to make sure your viral marketing efforts, promotions and
advertisements have done their job.
