#2 Create A Plan To Achieve Your Goals
For each goal, and it's okay to have several, you want to create a detailed plan on how
you're going to achieve it. You'll likely include a number of marketing tactics in this
plan.
For example, if your goal is to generate $5000 in sales in 60 days with your product
launch you might decide you're going to use affiliate marketing and PPC to generate
awareness.
For each marketing tactic you'll also create goals and a plan. For example, you might
decide that you want at least 2/3 of your sales to come from affiliates. You'll create a
special promotion and marketing materials for your affiliates to launch and promote
your new product.
Be sure to integrate your tactics to optimize them. For example, if you have a
Facebook fan page you will be sure to also promote your product launch and affiliate
program on your page.
#3 Break your launch into stages
The three most common product launch stages are Prelaunch, launch and post launch.
Your prelaunch is the stage where you build hype and buzz about your new product.
Create goals and plans for each stage of your launch. Your post launch is where you'll
begin wrapping things up. You'll give one final promotional push before the product
increases in price, runs out or is removed from your catalog.
Launching a new product is an exciting time. Make sure it delivers everything you wnt
by carefully planning each stage, tactic and goal. You can then use this plan for each
new future product launch.
Now let's look at some of the mistakes to avoid during your new product launch.
Product Launch Mistakes (and how to avoid them)
Your product launch is a big deal. It can help increase your website traffic, exposure,
credibility and of course your profits. You're most certainly going to be planning and
paying attention to all of the finer details, right?
Well even the best marketers make mistakes during their product launch. Here are the
most common, and potentially costly, mistakes made and how you can avoid them.
