the handy tool kit for launching & Measuring a reMarkable caMpaign
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Once you have your landing pages built, you can further promote your campaigns, drive sales, and capture
visitor information. For such a proportionally small part of the total page real estate, the call-to-action (CTA) plays
a critical role in converting site visitors to leads. CTAs are the triggers that allow your customer to convert. By
clicking through a CTA, your prospect is pulled further down your funnel – prospect to lead, and lead to customer.
To influence such conversions, add CTA buttons to all your campaigns. A CTA is the button a website visitor
"clicks" on, which funnels them through the next step on your overall site conversion path. These CTAs can come
in the form of linked text or images.
As hinted at, CTAs can help conversions on every stage of the funnel. For example, a CTA on a product landing
page can bring people to your company shopping cart, while a CTA in an email can bring your subscribers to a
new landing page to collect more detailed information. in this sense, CTAs are an essential part of your tool kit --
they are the driving force behind moving people along in your campaign.
Why should Calls-to-Action Be in your Tool Kit?
