the handy tool kit for launching & Measuring a reMarkable caMpaign
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Using social media channels in your campaign effort is all about creating a connection with your customers
through likeable content, reciprocity, responsiveness and transparency. Here's an example:
At the time of writing this, Taco Bell is trying to get the word out about their new, fan-requested Cool Ranch Doritos
locos Tacos. They're doing a great job supplementing their initial announcement with bite-sized, sharable pieces
of content to get fans excited about hopping in the drive-thru at their local store as soon as the arrival date (March
7, 2013) rolls around.
Taco Bell's Facebook page cover photo informs page visitors that the Cool Ranch "DlTs" are coming. you'll find
a series of status updates with photos informing fans of exclusive events where they can try the new DlTs before
anyone else -- provided they know the password that Taco Bell only shared on Facebook. on Twitter, fans know
they can tune into the conversation using the hashtag #CoolRanchDlT because it's
mentioned in other pieces of shared content, like the videos of pre-planned speakeasy
taco tastings posted to youTube. Every piece of multimedia shared through these
different channels works both separately and collectively to give the customer a reason
to connect with Taco Bell, extending the total reach of the DlT launch campaign even
further.
Integrating Social Media Into Your Campaign Strategy
