the handy tool kit for launching & Measuring a reMarkable caMpaign
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nowadays most marketers aren't struggling to understand why social media is important; instead, all are
challenged by how to manage a social media program in a scalable way. if you're reading this, then you probably
know that using social media to converse with customers is one of the best ways (if not the best way) to
strengthen the rapport you have. That way people will actually want to hear your campaign message and think of
you first when they are ready to buy what you have to offer. But how do you make the biggest impact with what
limited time you can invest? some questions you might be asking yourself include:
• How do i save time posting all of these messages across all my social channels?
• How do i know which of my potential or existing customers are actually interacting with my Facebook posts?
• is my social community (subscribers, followers, fans, connections) growing steadily over time?
• Which of my contacts are most engaged with my brand?
• How do i use what information i know about my contacts based on their social media activity to market to them in
a more targeted, personalized fashion?
These are all questions that the right social media management tool can help you answer so you can save time
with all the minutia associated with getting a campaign message out there, and instead focus on getting your
message right.
Why should social Media Be in your Tool Kit?