GENERATE LEADS WITH MOBILE MARKETING
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Your business may be having trouble measuring the value of your
mobile presence right now, but after some careful calculating, you can
actually figure out the accurate ROI.
Consider the different conversion types you can measure in mobile and
how that relates to your business. Are you mainly using an app? Are you
using a mobile site? What options and/or buttons are being clicked the
most often? What patterns do you know about your customers that can
help you assign values to their actions? What data do you already have
that can be applied to your mobile presence?
To learn more, check out this blog post on best practices for succeeding
with mobile from the Google blog.
CONCLUSION:
Finals thoughts on mobile
marketing.
