GENERATE LEADS WITH MOBILE MARKETING
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What do you think about when you hear mobile marketing? Do
you think about the pop-up ads that, well, pop up when you are playing
Words With Friends? Or do you think about your favorite restaurant's
website and how difficult it is to use on your phone?
Either way, whether you know it or not, you have been immersed in
mobile marketing.
Mobile marketing is as simple as optimizing your marketing strategies
for the people using a mobile device -- not the device itself. According
to a Google report, 90% of online users utilize multiple screens
sequentially to accomplish a task over time.
This means that an individual could start reading your content on their
Android, continue on a tablet, and finish on a laptop.
Mobile marketing means creating a seamless, optimized experience on
each of these devices.
To do so successfully, marketers need to be thinking about responsive
design, lead generation, and mobile ROI. When you have a responsive
design, your website will appear properly formatted and designed across
INTRODUCTION:
What is mobile marketing?
