GENERATE LEADS WITH MOBILE MARKETING
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WWW.HUBSPOT.COM
Why a Mobile Strategy is More Than
Building an App
When you hear "We need a mobile strategy," do you first think, "We need
a mobile app!"
If so, stop it.
Having a mobile strategy extends far beyond having an app. According
to KPCB Internet Trends 2013, 15% of internet traffic comes from
mobile devices. As this number continues to grow, how do you
ensure the audience coming to your website from mobile has the same
experience as the audience coming to your website from desktop?
Stop narrowing your strategy to creating an app and start introducing
your business to the concept of responsive design.
Responsive design is a web design approach that provides an optimal
viewing experience from mobile phones, to tablets, to desktop computer
monitors. Not only does responsive design allow visitors to have a
better experience through every touchpoint to your website, but it makes
mobile optimization easier on your end as the marketer.
15% of internet
traffic comes from
mobile devices.
Source: KPBC
