GENERATE LEADS WITH MOBILE MARKETING
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WWW.HUBSPOT.COM
2
Online - Mobile Apps
In the last few years, apps have become more and
more engaging and interactive. As of June 2012,
50% of U.S. smartphone owners said they have used
mobile commerce apps (Nielsen). Apps have become
resourceful and easy to use. Typically, you can make a
purchase in around two steps, making these apps efficient
alternatives to mobile websites.
Apps make a customer's life easier, which is why there is such high
adoption of them. For example, Priceline recognized that 82% of their
hotel reservations were booked less than a day before their arrival. They
took this information made their mobile app easy for booking rooms on
the go.
Priceline's
mobile
optimized
experience
