GENERATE LEADS WITH MOBILE MARKETING
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WWW.HUBSPOT.COM
Tactic 4: Optime Content for a Mobile Screen
Think about the situations and places you have been in when you pull
out your phone to read an article or check your email. Typically, you only
have a few minutes and are trying to kill time. You may be waiting for the
next subway to come or at the doctor's office. Either way, you only have
a short period of time to consume the content, and you don't want the
content flooded with filler words and fluff.
When you know you are writing for a mobile audience, there are a few
rules to live by. First, frontload your content in case people do not get to
the bottom of the article. Don't put the punch line of the article in the last
line. Make sure people understand the purpose of the article from the
start.
Next, make the content easy to digest. Bold your headlines. Make them
short and tweetable. Do not write for the purpose of writing, but write
concisely.
Finally, A/B test some of your content to see what performs better. Does
your audience like lists? Do they like "how-to" articles? What are they
most likely to fully read, especially on a mobile device?
