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Use dynamic tags to personalize emails with a
contact's first name.
Dynamic lists constantly evolve as contacts meet certain
criteria (e.g. downloading content on a particular topic, or
signing up for free trial, etc.).
You can use dynamic lists to automate your list
segmentation, which means you won't have to manually
add and remove contacts every time you want to update
or re-organize your lists. Just set the criteria, and the
software does the bulk of the work.
If you have people in your database, you should know their
names. And if you know their names, why not use them?
Dynamic tags allow you to personalize emails with the first
names of your contacts. So, if you send an email to Steve,
he'll see the greeting, "Hi Steve." And if you send that same
email to Mary, she'll see the greeting, "Hi Mary." You can also
use dynamic tags to insert other personalized information
into your emails. The opportunities are endless, it just
depends on what types of information you've gathered.
Use dynamic lists to automate your list segmentation.
(continued)
Segmentation & Personalization
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