Links & Anchor Text
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Link to your new posts from your old posts.
Writing about a topic that you've written about before? Help give your new post a little extra SEO authority by linking to
it from your older posts. The process couldn't be any simpler: Once you've published your new post, just update your
old posts with internal links (and relevant anchor text) pointing to that new post. No time travel required!
It's not uncommon to link to the same internal page multiple times in a single blog post. (At HubSpot, we frequently do
this when we're writing about a new piece of content we've launched and want to drive traffic to its landing page.)
However, search engines really only care about the first link (i.e. they rely more heavily on the first instance of anchor
text for a given link than they do for subsequent instances).
The takeaway here: make sure your anchor text for that first link includes the keywords you're trying to target. This is
the anchor text search engines care about most.
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If you link to the same page multiple times in a post, make sure the first link is keyword-optimized.
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Want to Learn More?
Click here to download our free guide on
internal linking for SEO, which covers …
•
How to leverage internal linking
•
Ways to improve internal linking
•
What your internal links should look like
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