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Email Content
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Always create plain-text versions of your emails.
To decrease the load times of your emails — and
to minimize your chances of getting red-flagged by spam
filters — don't use attachments when you want to share
content with your contacts. Instead, upload your PDFs,
PowerPoint decks, and other files to your site's file
manager and link to their locations.
Just be sure to use effective calls-to-action so people
know a) what the content is, b) why it's valuable, and c) how
they can view it and/or download it.
While your email design might look amazing in the email
client you use, that doesn't mean it's going to look amazing
in all of the various email clients that your contacts use.
To make sure you're not delivering a subpar experience to
a big chunk of your database, set up accounts in all of the
major clients (Gmail, Hotmail, Yahoo, Outlook, etc.) and
check out how your emails look in each before you send.
Unfortunately, not all devices, browsers, and email clients
can handle HTML, which means not everyone will be able
to see the beautiful images and formatting in your emails.
By including a plain-text version of every email you send,
you can make sure that your plain-text audience doesn't
see an indecipherable mess of broken design, but instead,
a neatly organized body of text.
Oh yeah, and if you don't take the time to create these
plain-text counterparts for your emails, spam filters don't
like it: it's an indication that the emails are coming from a
spammer, and not from a reputable source.
Don't attach files to your emails: link to file locations instead.
Test your emails in multiple email clients
and tweak design accordingly.
S$ It in HubSpot
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