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Header & Body
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Use bullet points in your landing page body copy.
Adding some eye candy to your landing pages is a tried
and true method for boosting submission rates.
RevenueRiver recently discovered that by including actual
images of what they're offering (e.g. an ebook, a branded
template, etc.), they could increase submission rates by up
to 20%.
Meanwhile, OverGo Studio found that by including
animated GIFs on their landing pages, they could increase
submission rates by up to 400%! Ultimately, however, the
best way to figure out what type of media works best on
your landing pages is through experimentation.
If someone has already clicked a CTA and has arrived on
your landing page, there's a good chance they're
interested in what you're offering. So, with that in mind,
don't bog them down with paragraph after paragraph of
text. Instead, make your value proposition clear and
concise using bullet points.
Include a video, image, or GIF on your landing page.
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