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Header & Body
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Align your header copy with your blog CTA copy.
At HubSpot, we typically use the title of the content we're
giving away as the headline or H1 of our landing pages. But
to give visitors a little more insight as to what they're
getting, we often include a descriptive sub-header as well.
Here's an example: we have a landing page headline that
reads, "Download Now: How to Optimize Landing Pages to
Generate More Leads." We then use the sub-header to add
some more details: "Tips and examples from industry
experts, plus a free look-book."
When visitors click on a CTA and arrive on a landing page,
let them know they've come to the right place by including
matching copy in your header.
For example, if your CTA uses the phrase "How to Use
Landing Pages for Your Business," that phrase should
appear in your landing page's headline as well.
Use a sub-header to highlight the main benefits
of what you're offering.
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