3
A/B test your landing page form submission buttons.
Smart Forms automatically adjust in length based on whether a visitor has already filled out a form in the past. For
example, if someone has already submitted their name and email on another one of your landing pages, a Smart Form
won't keep asking for this information over and over again. The real power of Smart Forms, however, comes when you
combine them with Progressive Profiling.
Progressive Profiling allows you to control which questions appear on a form based on what you already know about
the person filling it out. So, every time a lead comes back to one of your landing pages and fills out a form, you can
find out a new piece of information about them and continue to develop a more comprehensive profile.
2
Just like with your CTAs, testing out different color, copy, and design combinations for your form submission buttons
can help improve performance.
Use Smart Forms & Progressive Profiling to personalize forms.
(continued)
Forms
Example: Progre#ive Profiling
1st Visit 2nd Visit 3rd Visit
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