We've said it before and we'll say it again: removing navigation links from your landing pages can help
improve your conversion rates. By removing these links, you're eliminating possible distractions, making
it more likely that people will fill out your form.
At HubSpot, we recently A/B tested five of our top-performing landing pages. The "A" versions had top
navigation, footer navigation, and social media sharing links in tact, while the "B" versions had these
links stripped out. The results? Removing navigation links increased conversion rates overall. (And, in
one instance, the conversion rate increased by as much as 28%.)
Navigation Links
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Remove navigation links from your landing pages.
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